Roundtable Sessions - Zeroin Personalization Conference Amsterdam

Round Table Sessions

Book-in Topic Centric Sessions


All Roundtables will take place simultaneously from 14:15 – 15:15 on April 19th

Round Table Seats can be reserved via our website booking system, which goes live in early April. Roundtables host 6 attendees, during the one hour long discussion with our Speakers. Roundtable bookings are available to Zero-In Business ticket holders.

The Dilemma in Mobile Commerce: Mobile Website or Native App
Christof Jaritz

The ‘Web vs. App’ discussion has been ongoing for many eCommerce brands. While it may be true that mobile websites drive more traffic, native apps convert 300% better based on Criteo’s recent mobile commerce report. A solid mobile commerce strategy should take both aspects into consideration while ensuring a good user experience across platforms. Join

Apr 19, 2018, 14:15
How to make the most from Facebook Ads:
Matt Wheeler

It is no secret that the world’s largest social platforms have huge advertising potential, however what is less clear is how to harness this potential for your company’s gain. This Roundtable discussion will be hosted by Matt Wheeler of Driftrock, and will focus exclusively on Facebook & Instagram Advertising. The goal for this session is

Apr 19, 2018, 14:15
Enabling more female voices in Blockchain
Jillian Godsil

The self-titled ‘Crypto Divas’, Jillian Godsil and Morgan Pierce, will host a practical advice session for female professionals in the Blockchain sphere. They argue that we are at the ground floor of a technological shift that’s bigger than the Internet, one in which women can play a prominent role, and thus are keen to explore

Apr 19, 2018, 14:15
AR Implementation and How To Overcome Corporate Barriers
Khalid Boukdid

Company: The workshop is hosted by Khalid Boukdid, Co-founder of Foodstory, Europe’s first ever Augmented Reality 3D Food menu for the food branche. Description: Corporations experience various barriers to experiment and implement Augmented Reality risking missing out on serious opportunities and first-mover advantages. A lack of knowledge and misconceptions exist on using AR such as that it

Apr 19, 2018, 14:15
Could PSD2 Inject Personalisation into High Street Retail?
Khalid Boukdid

2018 kicked off with a difficult start for the high street, with retailers suffering the worst January for sales and footfall in half a decade. Retail pundits have been quick to respond that high street retailers will need to deliver a more rewarding shopping experience if it is to combat the highly-personalised one that is

Apr 19, 2018, 14:15
Marketing an ICO: How Blockchain Projects are Making Millions
Khalid Boukdid

There are so many channels and challenges to successfully marketing an ICO. This roundtable will focus on how the Celsius network successfully hit their $50m hardcap in a severely downturned market while facing ever increasing regulatory obstacles. It will be hosted by Keith Baumwald, CMO of Celsius Network. Find out what channels and tactics worked, which ones didn’t

Apr 19, 2018, 14:15
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