The rise of mobile devices and platforms like Facebook have ripped up the rulebook on marketing making it possible to advertise to people, not placements. This makes customer data the most valuable weapon in the marketing toolkit.
We’ll talk through why forward thinking brands are investing so much in customer data this year, and how this allows us to create and measure ads that people actually want to see.
As a spoiler, I’l cover the below!
- Why cookie-based advertising is broken in a mobile-first world.
- What has changed with the rise of authentic identity platforms like Facebook, Instagram, Pinterest.
- Why this makes customer data core to all marketing you do.
How People data can be used for;
- Omni-channel Marketing Campaigns
- Machine Learning